Out and Living
When out and living noticed flagging internet traffic, they requested a consultation about increasing web business. We analysed the structure of their website and pointed out that both of their menus were created in Adobe Flash.
While Flash allows for some interesting graphical options for a website, unfortunately it also isn't readable by search engines such as Google. That means that as far as Google is concerned, you only have one page (it doesn't see the links to all the other pages). All of the searchable content on the website wasn't being viewed by search engines! That will certainly hold back any website trying to rank higher for user searches for any terms used on their website.
We created menus that responded and looked almost exactly like their flash menus but are fully searchable by all search engines.
Products Used: Jquery